![]() ![]() Looking at a number of other sites we manage, we don’t have anywhere near the % of location (not set), even for Network/Service Provider: Microsoft Corporation. The email was targeted at Seattle and the Network/Service Provider dimension shows Microsoft Corporation. I have not seen such a high number of (not set), in fact we on another site we have we had 300 not set in the last 250,000 sessions. We received clicks to the site but no action once on the website and looking through GA I see that 82% of the clicks can be located to the United States but is (not set) for state, city & metro. ![]() The company is well known with a good reputation as far as we can tell. We recently sent an email blast out using an email list that we rented. And he wants to know how to respond to the problem. One of our Google Analytics Mastery Course students recently noticed a big issue with bot traffic in his reports. Google Analytics Mastery Course Student Question And let's walk through some strategies for blocking this traffic from our analytics reports. Let's look at how we can identify bot traffic. You have to identify the unwanted website hits and respond. How do we identify the bot traffic within Google Analytics?ĭefending your data against bot traffic is a bit like playing whack-a-mole. Many varieties bots hit our websites, and sometimes we are the ones sending bots to our sites. There's been a noticeable reduction of spam traffic in our analytics reports.īut, spam is just one type of bot traffic that can pollute our analytics data. And since then things have gotten better. When users started threatening to move away from Google Analytics, Google took notice. Maybe the grass was greener somewhere else? Like many Google Analytics users, I started checking out other analytics products. Google was like Fredo in the Godfather II when it came to defending our data against spam – drastically underachieving!Īnd the community noticed. And for a long time, my take was that Google wasn't doing much to keep the spam traffic out of our analytics reports. Now, I've been pretty outspoken about how Google handles spam traffic. I love Google Analytics… But sometimes their “one size fits all” tool misses the mark. Google Analytics doesn't always block bot traffic This will help to exclude hits from any source Google recognizes as known traffic bots.In this post, you're going to learn how to: Lastly, be sure that the 'Bot Filtering' box is checked in your Google Analytics Settings. Your filter is now live in Google Analytics, and traffic matching the bot URL won’t be counted in your Google Analytics view for your site. In the 'Filter Pattern' field, add the correct URL for the bot traffic you're seeing on your site specifically.Ĭommon examples we've seen: bot-traffic.xyz, bottraffic.live, bot-traffic.icu, trafficbot.life, trafficbot.live. Use the Filter Field: 'Campaign Target URL'. ![]() Choose the 'Custom' filter type, and check 'Exclude'. Name the filter - you can use something like "Bot Traffic". Inside your Google Analytics account, navigate to the Admin section and choose your website's relevant view (typically, 'All Web Site Data'), then click on 'Filters': Are you seeing bot traffic in your Google Analytics, skewing your pageviews and making your RPM look lower? ![]()
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